In recent years, Paraguay has experienced significant growth in the chia market, consolidating its position as the world's largest producer and exporter of this superfood. The growing demand for healthy and functional foods, especially in markets such as Europe, the United States, and Asia, has driven the expansion of chia cultivation in the country.

 Paraguay offers ideal climatic conditions and fertile soils, factors that have favored the increase in chia production. Since 2012, with the entry of local companies such as Agropecuaria Produza S.A. into the sector, there has been a notable increase in the area planted and the modernization of agricultural and processing processes, contributing to an increase in the quality and competitiveness of Paraguayan products in the market. the international market.

 The expansion of the Paraguayan chia market was also supported by government and private initiatives focused on sustainability, quality and food safety certifications, as well as the adoption of modern and sustainable agricultural practices. These factors have been fundamental in consolidating Paraguay's position as the world's largest chia exporter, earning the trust of global consumers and companies seeking natural, highquality products.